Meet Chris Avery, our new National Sales Director

by on June 10, 2011

If you attend winemaker dinners or wine festivals, such as next week’s Food & Wine Classic in Aspen or the Food Network New York City Wine & Food Festival in October, you’ll most likely meet Chris Avery, our new National Sales Director. He conducts seminars, hosts dinners, and pours at tastings around the country throughout the year and loves spending his free time hiking in his hometown of Boulder, Colo., with his wife and one-year-old daughter.

Our official announcement about Chris’s promotion is included below.


Jordan Vineyard & Winery appoints new National Sales Director

HEALDSBURG, Calif. (June 8, 2011) – Jordan Vineyard & Winery has promoted Chris Avery to the position of National Sales Director, effective June 1, 2011. Most recently Midwest Regional Sales Director at Jordan, Avery brings more than eight years experience in distribution and sales to the new position.

“Chris’s appointment is central to our company’s commitment to being an agile, adaptive business partner and an industry leader in innovative sales programs,” said John Jordan, CEO and second-generation vintner. “Utilizing his dynamic expertise on a national level will ensure our continued growth and success in this new era of doing business.”

Since joining Jordan in 2007, Avery has been highly successful at strategically expanding distribution, managing vital wholesaler and account relationships, growing Jordan’s business, and integrating meaningful sales and marketing tools in the field. Prior to Jordan, Avery served as Regional Sales Director at Oyster Bay Wines, USA.

As National Sales Director, Avery will manage executive relationships with wholesalers and oversee the winery’s team of regional sales directors and sales support staff. He will also continue working closely with Jordan’s Communications team to ensure the venerable winery remains the industry innovator in providing cutting-edge digital and print sales tools, as well as video content, to its customers.

Avery is based in Colorado for convenient access to all U.S. markets; he succeeds Reid Harper.

About Jordan Vineyard & Winery
Since 1976, the Jordan family has been renowned for its elegant wines, culinary excellence and gracious hospitality. Jordan Vineyard & Winery lies tucked into the hills of Alexander Valley in Sonoma County, where the iconic Jordan chateau overlooks 1,400 acres of rolling hills and vineyards with three quarters of the land dedicated to natural habitat. Today, second-generation vintner John Jordan continues to build upon the legacy of his parents, preserving the timeless winemaking qualities of balance, finesse and food affinity.




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  • Todd Conroy

    Congratulations Chris, you are the right man for the job!

  • Ron Saikowski, Wine Columnist

    Congratulations! I am glad to see that Jordan Winery is still a family-owned winery with solid plans to keep it that way. Your committment to quality and the family way of life in your winery is to be commended and held up as a model for other family-owned wienries to follow. Thank you for your committment to keeing the American way of life in your winery!

  • Lisa

    Thank you, Ron. We are very proud to be a strong, stable, family business amongst the shrinking number of family wineries our size. John Jordan loves to promote from within too.

  • Steven Wyngard

    Congratulations Chris!  You will do a great job!  I wish you and your family all the best!

  • Lisa

    Thanks, Steven. I’ll make sure Chris stops by the blog again this week to see all the comments.