February 11, 2013 | by Lisa Mattson

Wine Enthusiast Magazine added a twist to its legendary Wine Star Awards Gala this year–an impromptu showing of our Gangnam Style parody video. Nearly 500 guests gathered in the New York Public Library for the festive affair, which honors the wine industry’s most notable leaders each year. It’s the Oscars of the wine business. While guests nibbled on fig and goat cheese salads, the six flatscreen TV surrounding the room lit up and PSY’s notorious dance anthem began pulsing from overhead stereo speakers. What a way to kick off the New Year. Thanks again to Adam Strum and the Wine Enthusiast family for recognizing our video work.

In case you missed the video, I’ve included it below. Check out Wine Enthusiast’s Facebook page for more event photos. Photography by Richard Freeda.