Digital Media Coordinator Erin Malone had the awesome idea to capture the life cycle of a grape–from vine to table–through a series of Instagram photos. I dubbed her idea, “Instagrape,” and it’s our main entry into this year’s Wine Spectator video contest.
Through 175 Instagram photos, every aspect of a Cabernet Sauvignon grape’s life–pruning, budbreak, flowering, veraison, harvest, fermentation, barrel aging, bottling, transporting and serving at a restaurant–is captured using Instagram. We hope you enjoy “Instagrape.”
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