Last year, we hired legendary food photographer Matt Armendariz to capture gorgeous food, wine and hospitality photographs for the 2011 edition of our annual newsletter, Estate Tales. We loved working with him and were so impressed with his photography skills (as expected) that we invited him back to help us develop the stories for our 2012 Estate Tales, which will debut next March.
Matt just published a blog post with his warm and witty account of our two-day photo shoot together in October. We also created the above video, which takes you behind the scenes to see Matt in action photographing the vineyards at sunrise, corralling the cows after two attempts and styling sets for four food scenes. You’ll also get a glimpse at some of his final photographs, which accompany stories that will appear in Estate Tales, including the art of dehydration in the kitchen, our philosophy of blending terroirs from different vineyard sites, the Jordan cattle project, our gourmet picnic and harvest luncheons (available to Jordan Estate Rewards members) and more.
We learn so much from Matt’s techniques–and get a real boost from his bottomless supply of optimism and energy. Whether it’s freezing cold outside or the models (in this case our new herd of cows) aren’t cooperating, nothing can hamper Matt’s cheery mood or awe-inspiring creativity.
A few tips and take-aways we learned from Matt’s visit:
Videographer, photographer, writer and publicist. Find me on weekends trying to capture footage of the elusive Jordan Estate jack rabbits and turkeys.
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