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Instagrape: Watch the Grapevine Life Cycle through Instagram Photos

This photo essay captures the grapevine life cycle of Jordan Cabernet Sauvignon–from the vineyard to table–through a series of Instagram photos. Dubbed “Instagrape,” this video was a finalist in the Wine Spectator video contest.

Through 175 Instagram photos, every aspect of a Jordan Cabernet Sauvignon grape’s life–pruning, bud break, flowering, veraison, harvest, fermentation, barrel aging, bottling, transporting and serving at a restaurant–is captured using Instagram. We hope you enjoy “Instagrape.”

A Thrilling Night Harvest received an honorable mention from Wine Spectator, and we also earned second runner-up for The Talking Grape a few years ago.

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Lisa Mattson

Videographer, photographer, writer and publicist. Find me on weekends trying to capture footage of the elusive Jordan Estate jack rabbits and turkeys.

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